How To Make Money Marketing Online (WITH CLICKBANK)

Hit And Run Marketing Doesn’t Work

Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this.

1. Select a Clickbank (or any affiliate) product to promote
2. Send traffic to the landing page with PPC/PPV
3. PROFIT!

I’m sure you’ve all heard stories of affiliate marketers spending $10K a day to make $20K? It sounds great doesn’t it? The only problem is there are not many affiliate marketers who can do that. Also, those who are making a profit using the hit and run model are leaving a ton of money on the table.

Spending money on advertising to get one customer that you will never see again is one of the dumbest business move you can make. That’s like Best Buy spending $50K on a front page ad on the Wall Street Journal to have those customers buy one item and then never visit the store again. They’re go under in less than six months if that’s the case!

Another problem with the hit and run model is it’s not very stable. You have to keep spending money on advertising or the sales stop. You risk the chance of Google slapping your landing page because of a low quality score, you may run out of money tweaking the ads/keywords/landing pages, competition can drive up bids to the point where you can’t make a profit, the advertiser may pull the offer, etc.

Real Businesses Are Built On Repeat Customers

Too many people think of Internet marketing as a game. It’s not. It’s a real business and real businesses are built on repeat customers. A restaurant can’t survive with first time customers only. The Apple Store, or any retail store, would go under in a few months if their customers visit the store once and never visit again.

If someone buys one Apple product, then he is likely to buy another product from Apple. The same thing holds true for affiliate marketing. If someone buys a Clickbank product from you, he is likely to buy another one. But that will never happen if all you do is hit and run marketing because you’ll never see that person again.

Repeat business is the key. It’s a lot easier and cheaper to market to a repeat customer than it is to acquire a new one. In fact, the average business spend seven times more in marketing cost to get a new customer than it does to keep an existing one. When you’re doing hit and run affiliate marketing, what you are in fact doing is spending that 7X more money to acquire a customer for SOMEONE ELSE! Can you see now why most hit and run affiliate marketers don’t make money?

A Clickbank Affiliate Model That Works

My Clickbank business model is more complex than the hit and run model. It will require more work on your part but unlike the the hit and run model, you will make way more money with it. Here are the steps.

1. Choose a series of Clickbank products in the same niche to promote
2. Create a free eBook about the niche to give away
3. Create a squeeze page offering the free ebook
4. Send traffic to the squeeze page
5. Capture the lead coming to the squeeze page
6. Deploy email auto responders with the Clickbank products
7. Watch the money rack up in your Clickbank account

The main difference between my model and the hit and run model is I’m building a customer base. Instead of sending leads directly to the Clickbank landing page to buy the product and never see them again, I send them to my squeeze page to capture their emails so I can market products to them for weeks, months and years to come. This is a far more powerful marketing method.

The Money Is In The List

I’ve said many times before that the money is in the list but it bears repeating. The money really is in the list. Look at all the really big affiliate marketers. Guys like Frank Kern, John Reese, Shoemoney, etc. They all have huge mailing lists. And because they have huge lists, they don’t have to spend hundreds of thousands per month on advertising. John Reese refers to his list as his ATM. He just goes to it whenever he needs to make a withdraw.

When Shoe launched Shoemoney System on Clickbank, he built a prelaunch list of over 100,000 names. While Shoe did well with his system, that list he built is worth an extra $1 million a year in additional revenue because he’ll be able to use the list to promote other related products.

If you want to become a big Clickbank affiliate marketer (or blogger), you absolutely need an email list. That is your customer base. Without one, you’ll just be another hit and run affiliate marketer working for peanuts. Stop building other people’s customer base and start building your own.

CLICK HERE TO LEARN MORE

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High Frequency Traders Make The Markets Much More Liquid, Transparent, And Fair

 U.S. Department of Labor: Bureau of Labor Statistics; accessed August 14, 2010. (Photocredit:Wikipedia)”] 

Several years ago, when ‘high frequency’ trading first captured the imagination of the commentariat, I was on a radio show panel on which the health of the stock market was discussed. One participant, a fairly well known columnist for a major market publication, opined that the existence of computerized, high speed trading was a barrier to the retail investor returning to the market and boosting it.

As one can imagine, ‘fairness’ was brought up. Supposedly the ability of some market participants to complete trades at lightning speed, sometimes with privileged information purchased from providers of same, was scaring away the little guy from what was surely a ‘rigged’ market. When the ‘flash crash’ revealed itself not long after, market scolds rejoiced as though a quickly fixed error somehow indicated a need to rid the marketplace of new sources of liquidity.

Looking at the stock market, it’s thankfully not fair despite the wishes of so many to make it so. Since there’s lots of money to be made there will as a result always be participants who have better information than others. The witless among us decry the access of an information edge, or ‘inside’ information, but what would be really scary is if the markets were blinded to the information brought to them by the ambitious and intrepid. Thank goodness markets aren’t fair, though opportunists of the political variety are desperately seeking to make them more level – to the detriment of the small investor.To paraphrase the great P.J. O’Rourke, we better hope the stock markets never become fair. Indeed, if you’re reading this article odds are you either grew up in the U.S., or another reasonably developed country. Is that fair? It’s probably not, but it would be rather foolhardy if the U.S. sought to shed its advantages over other countries in order to create a ‘level playing field.’ To some it’s probably not fair that a select few fly up front on airplanes, but absent the willingness of the outliers to sometimes pay handsome sums to fly comfortably, there would be no supersaver fares and no trips to London for the bargain shopper. Put simply, life would be very cruel if it were more fair. Think Soviet-era Russia.

This revealed itself most recently with the settlement between Thomson Reuters and New York attorney general, Eric Schneiderman. In the past Thomson Reuters has sold to paying clients two second advance knowledge of its University of Michigan Consumer Sentiment Index (the Wall Street Journal’s L. Gordon Crovitz helpfully points out that the sale of the research pays for the very report much desired by the markets) results. Such results have a tendency to move markets, and two seconds was and is enough time for high-frequency traders to place trades ahead of the overall market.

As James Stewart of the New York Times has noted, a year ago, and thanks to the advance sale of this information, “200,000 shares traded during that 10-millisecond period” ahead of the release of consumer sentiment numbers, but last Friday “trading was all but ‘nonexistent.’” You see, it was deemed ‘unfair’ by Schneiderman that some market participants acted on information not broadly available to the marketplace. In truth, Schneiderman’s actions will make the markets much hospitable to the little guy.

Implicit in the hand wringing about the use of non-public information or information for sale is that access to same is a one-way street to trading profits. That’s a nice thought, but also utterly nonsensical.

Indeed, forgotten by the emotional advocates of ‘market fairness’ is that there are always two sides to every trade. For a high-frequency trader to purchase shares of Google, Cisco and Facebook there must be someone willing to sell based on an opposing view of the technology giants.

To read mainstream market commentary is to assume an unlevel playing field marked by information-savvy operators minting profits based on knowledge unavailable to others. If true the latter would be fine given the tautology that information is a huge economic input, but it’s not how things work. For there to be a buyer there must be a seller, and vice versa. When information-armed participants transact, they’re only able to do so insofar as others with the same information disagree with them; that or others are willing to voluntarily transact even without the supposed luxury of superior information.

Importantly, the small investor gains for large institutions making the initial risky leap into the marketplace based on non-public or expensive information. That’s the case because as evidenced by the existence of a deep market for buyers and sellers ahead of information going public, there’s clearly a wide variety of views as to what the information will mean for the economy and markets. A deep marketplace of players willing to bet large sums based on opposing views speaks to a market composed of smart money not sure which way stocks, bonds and all manner of securities will go once the news is public.

Happily for the small investor, high frequency traders are once again willing to risk large sums of money despite not knowing for certain which way the markets will tilt. The latter means that the small investor does not have to risk his or her capital on what’s unknown. Instead, the small investor can enter the market after the fact, after the dust has in a sense settled. Put plainly, the small investor is able to enter a market that’s more fair for it having already priced risky information that the smart money plainly didn’t agree on.

Importantly, it gets even better for the small investor. Thanks to high frequency and large investors digesting news for everyone else, a more informed market is more likely, not less, to attract new entrants. Just as the buyer of the first class ticket to London makes it possible for the budget traveler to reach Heathrow just as quickly, large, intrepid market participants create a better, more informed, more liquid market for everyone else.

Looking at efforts to ban the use of information by sophisticated investors, such actions will ultimately make the markets less transparent, less liquid, and less fair. As is so often the case, in their zeal to make markets fair, highly emotional commentators and politicians are achieving the opposite.

Original article found at Forbes.com

Those Evil Naked Short-Sellers Actually Trade On Fundamentals, Study Says

Naked short-selling has always driven the conspiracy theorists nuts, and after the financial crash the Securities and Exchange Commission slapped strict new limits on the practice of selling shares you don’t, er, actually possess.

A new academic study suggests the SEC crackdown may have been misguided. While naked short-selling has the potential for abuse, especially when it is used to manipulate the price of small and thinly-traded companies, the study suggests on average, naked shorts were reacting to fundamental signs of financial weakness.

The study found a highly statistically significant relationship between naked shorting and financial performance, with short-sellers taking smaller positions in companies that were financially strong. A strategy of buying the 20% of stocks with the highest naked and covered short interest and shorting the 20% with the lowest short interest would have exceeded market returns by 15.2% a year.The paper, by Harrison Liu of the University of Texas at San Antonio and Sean McGuire and Edward Swanson of Texas A&M, looked at 2,700 firms from 2005 to 2008. The researchers examined company financial performance and compared that to the level of naked shorting as indicated by high concentrations of delivery failures, where sellers can’t come up with the actual shares they have sold.

Naked shorts bother many investors and have drawn the attention of plaintiff lawyers because they are essentially selling shares that don’t exist and thus can artificially magnify the selling volume against a vulnerable stock. The SEC tightenedRegulation SHO governing short sales in 2009 by adding Rule 204,  which requires sellers to deliver shares by one day after the settlement date, typically four days after a sale, instead of the previous 13 days.

That put a serious crimp in naked short-selling, said study author Edward Swanson. Naked short interest, which hit a high of more than 0.08% of shares outstanding in mid-2008, plunged to less than 0.02% after the rule went into effect.

To assess whether naked shorts were truly targeting companies with vulnerable financials, the authors looked at indicators including profitability and leverage, operating efficiency, capital expenditures and sales growth. High sales growth is vulnerable to manipulation, the authors noted, while high capital expenditures can be a sign the company is betting on projects with uncertain future returns.

Portfolios based on covered short interest alone didn’t perform nearly as well, showing an above-market return of only 2.1% a year.

Swanson acknowledged such academic studies have a difficult time becoming successful investment strategies.

“We’re looking at this not as a money-making strategy, but as a way to measure materiality,” he said. The study, combined with earlier research showing short interest is a much more reliable indicator than positive analyst reports, suggests investors should add short interest to their checklist before buying any stocks.

“If the analyst recommendations are highly positive, I get a little reluctant to buy the stock,” said Swanson. “And if the short position is high, I’m not going to touch that stock.”

Swanson said there are certainly instances of abusive naked shorting, where speculators target a company regardless of fundamental weakness. But he said the researchers assembled a number of subsets of data and couldn’t find a single one where naked shorting wasn’t, on average, associated with the fundamentals.

The paper is scheduled to be presented at the August meeting of the American Accounting Association in California.

Original Article at: Forbes.com

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The truth about online marketing is that it indeed does work and it works extremely well.  The fact is that the affiliates and advertisers are making the least amount of money.  Money is to be made in this field, but as many of you have tried and failed, YOU KNOW THAT WHAT YOUR DOING ISN'T WORKING.  Or at least isn't working as much as you wanted it to.  That's because all the real money is being made through online jobs!  Actual work is accomplished through home careers with benefits and a real monthly paycheck.  These are the people making thousands of dollars for minimal effort.  While you work your butt off to advertise for their efforts.  I have made a sister blog to help you all find online jobs or an occupation that sound like a real adventure and pays handsomely! It's time to make the real money.  Not this bull people on site after site keep giving you.

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