How To Make Money Marketing Online (WITH CLICKBANK)

Hit And Run Marketing Doesn’t Work

Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this.

1. Select a Clickbank (or any affiliate) product to promote
2. Send traffic to the landing page with PPC/PPV
3. PROFIT!

I’m sure you’ve all heard stories of affiliate marketers spending $10K a day to make $20K? It sounds great doesn’t it? The only problem is there are not many affiliate marketers who can do that. Also, those who are making a profit using the hit and run model are leaving a ton of money on the table.

Spending money on advertising to get one customer that you will never see again is one of the dumbest business move you can make. That’s like Best Buy spending $50K on a front page ad on the Wall Street Journal to have those customers buy one item and then never visit the store again. They’re go under in less than six months if that’s the case!

Another problem with the hit and run model is it’s not very stable. You have to keep spending money on advertising or the sales stop. You risk the chance of Google slapping your landing page because of a low quality score, you may run out of money tweaking the ads/keywords/landing pages, competition can drive up bids to the point where you can’t make a profit, the advertiser may pull the offer, etc.

Real Businesses Are Built On Repeat Customers

Too many people think of Internet marketing as a game. It’s not. It’s a real business and real businesses are built on repeat customers. A restaurant can’t survive with first time customers only. The Apple Store, or any retail store, would go under in a few months if their customers visit the store once and never visit again.

If someone buys one Apple product, then he is likely to buy another product from Apple. The same thing holds true for affiliate marketing. If someone buys a Clickbank product from you, he is likely to buy another one. But that will never happen if all you do is hit and run marketing because you’ll never see that person again.

Repeat business is the key. It’s a lot easier and cheaper to market to a repeat customer than it is to acquire a new one. In fact, the average business spend seven times more in marketing cost to get a new customer than it does to keep an existing one. When you’re doing hit and run affiliate marketing, what you are in fact doing is spending that 7X more money to acquire a customer for SOMEONE ELSE! Can you see now why most hit and run affiliate marketers don’t make money?

A Clickbank Affiliate Model That Works

My Clickbank business model is more complex than the hit and run model. It will require more work on your part but unlike the the hit and run model, you will make way more money with it. Here are the steps.

1. Choose a series of Clickbank products in the same niche to promote
2. Create a free eBook about the niche to give away
3. Create a squeeze page offering the free ebook
4. Send traffic to the squeeze page
5. Capture the lead coming to the squeeze page
6. Deploy email auto responders with the Clickbank products
7. Watch the money rack up in your Clickbank account

The main difference between my model and the hit and run model is I’m building a customer base. Instead of sending leads directly to the Clickbank landing page to buy the product and never see them again, I send them to my squeeze page to capture their emails so I can market products to them for weeks, months and years to come. This is a far more powerful marketing method.

The Money Is In The List

I’ve said many times before that the money is in the list but it bears repeating. The money really is in the list. Look at all the really big affiliate marketers. Guys like Frank Kern, John Reese, Shoemoney, etc. They all have huge mailing lists. And because they have huge lists, they don’t have to spend hundreds of thousands per month on advertising. John Reese refers to his list as his ATM. He just goes to it whenever he needs to make a withdraw.

When Shoe launched Shoemoney System on Clickbank, he built a prelaunch list of over 100,000 names. While Shoe did well with his system, that list he built is worth an extra $1 million a year in additional revenue because he’ll be able to use the list to promote other related products.

If you want to become a big Clickbank affiliate marketer (or blogger), you absolutely need an email list. That is your customer base. Without one, you’ll just be another hit and run affiliate marketer working for peanuts. Stop building other people’s customer base and start building your own.

CLICK HERE TO LEARN MORE

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High Frequency Traders Make The Markets Much More Liquid, Transparent, And Fair

 U.S. Department of Labor: Bureau of Labor Statistics; accessed August 14, 2010. (Photocredit:Wikipedia)”] 

Several years ago, when ‘high frequency’ trading first captured the imagination of the commentariat, I was on a radio show panel on which the health of the stock market was discussed. One participant, a fairly well known columnist for a major market publication, opined that the existence of computerized, high speed trading was a barrier to the retail investor returning to the market and boosting it.

As one can imagine, ‘fairness’ was brought up. Supposedly the ability of some market participants to complete trades at lightning speed, sometimes with privileged information purchased from providers of same, was scaring away the little guy from what was surely a ‘rigged’ market. When the ‘flash crash’ revealed itself not long after, market scolds rejoiced as though a quickly fixed error somehow indicated a need to rid the marketplace of new sources of liquidity.

Looking at the stock market, it’s thankfully not fair despite the wishes of so many to make it so. Since there’s lots of money to be made there will as a result always be participants who have better information than others. The witless among us decry the access of an information edge, or ‘inside’ information, but what would be really scary is if the markets were blinded to the information brought to them by the ambitious and intrepid. Thank goodness markets aren’t fair, though opportunists of the political variety are desperately seeking to make them more level – to the detriment of the small investor.To paraphrase the great P.J. O’Rourke, we better hope the stock markets never become fair. Indeed, if you’re reading this article odds are you either grew up in the U.S., or another reasonably developed country. Is that fair? It’s probably not, but it would be rather foolhardy if the U.S. sought to shed its advantages over other countries in order to create a ‘level playing field.’ To some it’s probably not fair that a select few fly up front on airplanes, but absent the willingness of the outliers to sometimes pay handsome sums to fly comfortably, there would be no supersaver fares and no trips to London for the bargain shopper. Put simply, life would be very cruel if it were more fair. Think Soviet-era Russia.

This revealed itself most recently with the settlement between Thomson Reuters and New York attorney general, Eric Schneiderman. In the past Thomson Reuters has sold to paying clients two second advance knowledge of its University of Michigan Consumer Sentiment Index (the Wall Street Journal’s L. Gordon Crovitz helpfully points out that the sale of the research pays for the very report much desired by the markets) results. Such results have a tendency to move markets, and two seconds was and is enough time for high-frequency traders to place trades ahead of the overall market.

As James Stewart of the New York Times has noted, a year ago, and thanks to the advance sale of this information, “200,000 shares traded during that 10-millisecond period” ahead of the release of consumer sentiment numbers, but last Friday “trading was all but ‘nonexistent.’” You see, it was deemed ‘unfair’ by Schneiderman that some market participants acted on information not broadly available to the marketplace. In truth, Schneiderman’s actions will make the markets much hospitable to the little guy.

Implicit in the hand wringing about the use of non-public information or information for sale is that access to same is a one-way street to trading profits. That’s a nice thought, but also utterly nonsensical.

Indeed, forgotten by the emotional advocates of ‘market fairness’ is that there are always two sides to every trade. For a high-frequency trader to purchase shares of Google, Cisco and Facebook there must be someone willing to sell based on an opposing view of the technology giants.

To read mainstream market commentary is to assume an unlevel playing field marked by information-savvy operators minting profits based on knowledge unavailable to others. If true the latter would be fine given the tautology that information is a huge economic input, but it’s not how things work. For there to be a buyer there must be a seller, and vice versa. When information-armed participants transact, they’re only able to do so insofar as others with the same information disagree with them; that or others are willing to voluntarily transact even without the supposed luxury of superior information.

Importantly, the small investor gains for large institutions making the initial risky leap into the marketplace based on non-public or expensive information. That’s the case because as evidenced by the existence of a deep market for buyers and sellers ahead of information going public, there’s clearly a wide variety of views as to what the information will mean for the economy and markets. A deep marketplace of players willing to bet large sums based on opposing views speaks to a market composed of smart money not sure which way stocks, bonds and all manner of securities will go once the news is public.

Happily for the small investor, high frequency traders are once again willing to risk large sums of money despite not knowing for certain which way the markets will tilt. The latter means that the small investor does not have to risk his or her capital on what’s unknown. Instead, the small investor can enter the market after the fact, after the dust has in a sense settled. Put plainly, the small investor is able to enter a market that’s more fair for it having already priced risky information that the smart money plainly didn’t agree on.

Importantly, it gets even better for the small investor. Thanks to high frequency and large investors digesting news for everyone else, a more informed market is more likely, not less, to attract new entrants. Just as the buyer of the first class ticket to London makes it possible for the budget traveler to reach Heathrow just as quickly, large, intrepid market participants create a better, more informed, more liquid market for everyone else.

Looking at efforts to ban the use of information by sophisticated investors, such actions will ultimately make the markets less transparent, less liquid, and less fair. As is so often the case, in their zeal to make markets fair, highly emotional commentators and politicians are achieving the opposite.

Original article found at Forbes.com

Those Evil Naked Short-Sellers Actually Trade On Fundamentals, Study Says

Naked short-selling has always driven the conspiracy theorists nuts, and after the financial crash the Securities and Exchange Commission slapped strict new limits on the practice of selling shares you don’t, er, actually possess.

A new academic study suggests the SEC crackdown may have been misguided. While naked short-selling has the potential for abuse, especially when it is used to manipulate the price of small and thinly-traded companies, the study suggests on average, naked shorts were reacting to fundamental signs of financial weakness.

The study found a highly statistically significant relationship between naked shorting and financial performance, with short-sellers taking smaller positions in companies that were financially strong. A strategy of buying the 20% of stocks with the highest naked and covered short interest and shorting the 20% with the lowest short interest would have exceeded market returns by 15.2% a year.The paper, by Harrison Liu of the University of Texas at San Antonio and Sean McGuire and Edward Swanson of Texas A&M, looked at 2,700 firms from 2005 to 2008. The researchers examined company financial performance and compared that to the level of naked shorting as indicated by high concentrations of delivery failures, where sellers can’t come up with the actual shares they have sold.

Naked shorts bother many investors and have drawn the attention of plaintiff lawyers because they are essentially selling shares that don’t exist and thus can artificially magnify the selling volume against a vulnerable stock. The SEC tightenedRegulation SHO governing short sales in 2009 by adding Rule 204,  which requires sellers to deliver shares by one day after the settlement date, typically four days after a sale, instead of the previous 13 days.

That put a serious crimp in naked short-selling, said study author Edward Swanson. Naked short interest, which hit a high of more than 0.08% of shares outstanding in mid-2008, plunged to less than 0.02% after the rule went into effect.

To assess whether naked shorts were truly targeting companies with vulnerable financials, the authors looked at indicators including profitability and leverage, operating efficiency, capital expenditures and sales growth. High sales growth is vulnerable to manipulation, the authors noted, while high capital expenditures can be a sign the company is betting on projects with uncertain future returns.

Portfolios based on covered short interest alone didn’t perform nearly as well, showing an above-market return of only 2.1% a year.

Swanson acknowledged such academic studies have a difficult time becoming successful investment strategies.

“We’re looking at this not as a money-making strategy, but as a way to measure materiality,” he said. The study, combined with earlier research showing short interest is a much more reliable indicator than positive analyst reports, suggests investors should add short interest to their checklist before buying any stocks.

“If the analyst recommendations are highly positive, I get a little reluctant to buy the stock,” said Swanson. “And if the short position is high, I’m not going to touch that stock.”

Swanson said there are certainly instances of abusive naked shorting, where speculators target a company regardless of fundamental weakness. But he said the researchers assembled a number of subsets of data and couldn’t find a single one where naked shorting wasn’t, on average, associated with the fundamentals.

The paper is scheduled to be presented at the August meeting of the American Accounting Association in California.

Original Article at: Forbes.com

Quick Way To Get Cash For Your Start-up

So a while back I was starting my own business.  With web-design being its main backbone.  I began searching for a creative way to create my own start-up.  A couple of years ago I found a website called Digital Bankroll and it made me $25k in a week.  Which was more than enough to start my business!

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Instant Backlink Magic Review

So a few weeks back I purchased and downloaded Instant Backlink Magic's software.  It claimed to be able to supply me with unlimited backlinks that would increase my SEO, blog PR, and overall views.  This is a quote directly from their site.

"Do you spend countless hours writing and submitting articles, setting up profiles and creating Web 2 links just to gain a few cheap links for your site?  As an Internet Marketer, do you have time to waste on these menial tasks while your competitors are taking your potential customers and making money you should have?  Are you frustrated by how much work goes into getting great backlinks that will boost the ranking of your websites on the most prominent search engines?" - Instant Backlink Magic

I was extremely worried my $47 would be poorly spent on this software and it would barely do anything to truly help me.  But I must say...IT REALLY DID WHAT IT SAID IT WOULD.  I went from 150-250 views a day to now achieving 10,000 views a day.  On top of that people are emailing me all the time about the articles I write.  My SEO has improved drastically and I am VERY HAPPY.  I would like to give this product a full 5 stars and highly recommend it to my marketing friends out there!

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The Truth About Online Marketing

The truth about online marketing is that it indeed does work and it works extremely well.  The fact is that the affiliates and advertisers are making the least amount of money.  Money is to be made in this field, but as many of you have tried and failed, YOU KNOW THAT WHAT YOUR DOING ISN'T WORKING.  Or at least isn't working as much as you wanted it to.  That's because all the real money is being made through online jobs!  Actual work is accomplished through home careers with benefits and a real monthly paycheck.  These are the people making thousands of dollars for minimal effort.  While you work your butt off to advertise for their efforts.  I have made a sister blog to help you all find online jobs or an occupation that sound like a real adventure and pays handsomely! It's time to make the real money.  Not this bull people on site after site keep giving you.

Link to my sister blog

How I turned $5 into $5000 at the push of a button.

So many of you are probably skeptical and debating on even reading this article.  Let me ask you this, how many times have you been asked by someone to do a project with them and missed out on making tons of money?  This is one of those times.

Recently while browsing the web, I stumbled upon a website claiming to only charge me $5 and saying that it would give me all the secrets to the universe of online marketing.  It was posted on Yahoo News, Google, Facebook, Twitter, and even on NBC.  Plus with only the push of a button I use their affiliate marketing software to reach hundreds of thousands of consumers all at once.  I was in disbelief. But since it would only cost $5 to try out their product I was more than willing to attempt it.

Lets just say it worked, has worked and I only see it working even better in the future. Don't miss out my friends, I'm dead serious. I want to help you all succeed in this terrible times we live and see you thrive.

Click the link and check it out for yourself:  CLICK HERE

IT WORKS...

Entrepreneurs

10 Best Reasons to Be an Entrepreneur

When the work is hard and the hours are long, these are the reasons founders keep doing what they do.

Thomas Barwick/Getty

 

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I recently asked fellow members of the Young Entrepreneur Council--an invite-only organization made up of the world's most successful young entrepreneurs--just what it is that makes them work so hard. Money? Success? Autonomy? Or do entrepreneurs just have big egos?

Being an entrepreneur myself, I wanted to know why others work with such persistence and dedication. I know that for me, it's not about money. Money is just a byproduct. So is it the same for others?

Not one of the entrepreneurs I spoke to mentioned money as the motivator.

Surprised? Don't be. When I write about company culture, I often note author Daniel Pink's philosophy that once money is off the table for people--meaning it's no longer a stress point or constantly on their mind because they're paid enough--they become driven by autonomy, mastery, and purpose.

So what are entrepreneurs driven by, if not money? I got more than 20 responses from the entrepreneurs at YEC. Here's what they had to say:

1. Opportunity

Susan Strayer Lamotte, a leader in talent acquisition and HR, says she's motivated simply by "doing great work. That's the difference," she explains. "All the other stuff is gravy, but as an entrepreneur, I can decide what the work is like. What I get to do. And that's the mecca for me."

2. Autonomy

Some entrepreneurs simply want to avoid the daily grind that comes along with a career that isn't self-sustaining. Says Aron Schoenfeld, founder of Doitinperson.comand DreamArtists Studios, "Fear of failure is what motivates me to keep going. [I'm] scared of going back to corporate and being a robot again."

3. Freedom

Aaron Pitman, president and founder of API Domain Investments, agrees. "Freedom is my driver," he says. "I always wanted to be able to call my own shots, be in charge of my destiny, and have the ability to set my own life."

4. Responsibility to society

For other entrepreneurs, there are bigger societal issues driving their work. "For me, it's also about an alignment of story," says Josh Allan Dykstra, a consultant, author, and speaker. "As entrepreneurs, we are always analyzing the state of the world, examining the larger stories that are playing out on a macro/global level. While we strive to make sense of these big-picture stories, we are also searching for the places our personal strengths and passions can make a larger impact on the world. We make the most difference when we find where the intersection point of the thing that makes us feel alive also lines up with the bigger story, allowing us to improve society in some meaningful way."

5. Impact

Justin Beegel, founder and president of Infographic World, explains: "[I love] knowing every action [I] take truly has a direct impact on the outcome of the business. When you're an employee...what you do has limited impact. When you're running the company, each and every thing you do can make or break it."

6. Family

Ari R. Meisel, an entrepreneur, author, inventor, and triathlete, says what drives him to entrepreneurial work is simple: "[I love] being able to spend as much time with my family as possible."

7. Change

Trace Cohen, founder and president of Launch.it, says what drives him is seeing change. "My current and previous company have all been about providing value to our users to enhance what they are currently doing to either make it better or more efficient."

8. Legacy

Forging a lasting legacy is important for many workers. Both Dave Kerpen, CEO ofLikeable Media, and Lewis Howes, lifestyle entrepreneur, noted that leaving a personal legacy is a huge motivator in their decision to do entrepreneurial work.

9. Accomplishment

"That is what truly makes people happy, a sense of accomplishment," says Pablo Palatnik, CEO at ShadesDaddy.com. "That's why I do what I do every day, to accomplish my goals, and that [means] building a successful company."

10. Control

Some entrepreneurs are driven by the sense of security that comes along with being in full control of their work. Joey Ricard says control of his own destiny--"or as some people like to call it, security"--drives his entrepreneurial efforts.

I'm a big believer that money is not what drives people to work hard. If you want successful, happy workers, take a cue from what drives you. Freedom, flexibility, social responsibility, the ability to do great work? Provide your workers with opportunities to thrive in these areas, and you won't have to deal with workers who are motivated only by money.

Original Articl Found At: http://www.inc.com

Online Marketing for Dummies—and for People with Better Things to Do

I know plenty of people who have all of the ingredients for business success today, save one. They have a keen talent. They can turn out cool products or services. They know how to line up financial backing and keep account books. They’re “people people,” meaning they actually like to interact with others all day (something I can do only for so long before I need to recharge in solitude). Often, they’ve even run successful businesses in the past. But they don’t know the first thing about online marketing.

How could a little missing Web knowledge be the downfall of an otherwise talented small business person? Well, if the business owner wants someone like me as a customer, he or she had better have a website, and it had better be more than brochureware. It had better show up in the major search engines, or I won’t find the business at all. The proprietor had better give me a way to interact with the company directly through e-mail or an information request form. And it would sure be nice if the site told me more about the real people and passions behind the business.

All of this has been common wisdom for years, at least since the publication of Web marketing masterpieces like The Cluetrain Manifesto and Seth Godin‘sPermission Marketing and Purple Cow. But a shocking number of businesses still have static, lifeless, hard-to-find websites that look like they were built by seventh-graders on summer vacation and that do nothing to collect the vital information that can be used to turn one-time visitors into real customers. Hubspot, a Web startup in Cambridge, MA, is all about saving these businesses from their own ignorance.

It’s nobody’s fault that the rise of the Web has changed the way people find products and services in urban America and left so many entrepreneurs stuck in the era of direct-mail marketing or the Yellow Pages. But for a reasonable $250 per month, Hubspot will bring them back to the present, or most of the way, anyway. The company’s Web-based software, which is designed for non-technical users, automates many of the headaches involved in “search engine optimization,” or SEO, the soul-draining game of trying to beat out other businesses in searches related to your business’s products and bring customers your way.

For example, Hubspot’s system will help subscribers set up a hosted website that’s configured to draw in traffic by including the keywords most likely to get the site a high ranking at Google, Yahoo, and other search sites. The software can also help users decide which keywords are worth bidding on at Google Adwords and other contextual ad services, and allow them to set up special “landing pages” for visitors who find the site via those keywords. (An accountant’s website, for instance, might have special landing pages about tax time for users who click on AdWords ads targeted to the keyword “taxes.”)

With Hubspot it’s also easy to set up forms that visitors can fill out to receive newsletters or other information—permission marketing at its finest. Subscribers can also build and administer a blog that adds a timely, human voice to their business’s site.

Hubspot marketing vice president Mike Volpe calls this whole combination of tactics “inbound marketing,” and if it’s done right, he says, it can convert 20 to 70 percent of visitors into customers, compared to the 1 percent conversion rates typically expected from direct-mail campaigns and other more classical marketing techniques.

Hubspot’s services aren’t for everyone. If you have a bit more experience with website design, content management systems, or online ad buying, you can probably do a lot of the things that Hubspot automates on your own. The question is how much time you’d need to set aside, and how much you enjoy the minutiae of Web publishing. “Sometimes people look at a Hubspot website and say, ‘I could kinda build that myself,’ and yeah, you could,” says Volpe. “But how long would it take you?” And more importantly, couldn’t you be doing something else that would more than pay for the $250-per-month investment?

Hubspot launched its site in late 2006 but has been aggressively pursuing customers only for the last couple of months, Volpe says. (The company eats its own dogfood, to use the Web lingo, making heavy use of its own SEO, permission-marketing, and blogging tools.) The company recently overcame the all-important hump of winning its first round of venture funding, though Volpe won’t say how much or from whom.

“There’s a huge segment of the small-business market that is simply not consuming SEO services,” says Volpe. That’s understandable, since hiring a professional SEO consultant can cost tens of thousands of dollars. But using Hubspot, Volpe says, small business owners “can get 80 percent of what they’d get from an SEO professional, just using the tips and tricks we can give them.” Considering that Hubspot’s services can be had for not much more than the cost of a postage meter or a stack of business cards, that would seem to be a wise investment.

Original article can be found at: http://www.xconomy.com/

11 Tested and Proven Web Marketing Offer Strategies

If you are now marketing or intend to market your services or products on the Web, you must design your Web site offer creatively just as you would an offline offer.

Like any other advertising medium, your offer can contribute as much as 50% or more to the success or failure of your Web campaign.

Far too many marketers have considered the Internet as being completely different than traditional offline media. Their opinions seem to be, “I may have to use our traditional offers offline, but they must be different on the Web.”

This is just like saying human psychology for business and consumer marketing is different online. It’s a drastic error to assume that a person’s basic psychology changes online.

Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies.

Here are 11 key strategies to help you enjoy greater success on the Web. These strategies apply to any product or service. You’ll cripple your response just by omitting one of them.

If you are skeptical about this, just test your online offer as you would in any other advertising medium.

Marketing Strategy #1

Use an introductory discount to boost your sales…

People love to look for perceived bargains. A discount can be a great motivator that causes your prospects to believe their purchasing decisions are wise…not frivolous.

Your discount can be 10%, 20%…or even half off. This discount offer can easily help you drive in many new sales! And this rule applies to high and low priced products.

Marketing Strategy #2

Test to find the optimum price for greatest possible profits…

Price is a vitally important part of your offer. A higher price will lower your response. A lower price will increase your response. Every product or service has it’s own price point where you get maximum possible profit.

You can only find this optimum price point by testing many different price variables.

And, if you can get your prospects to use their credit cards and automatically charge for additional products or services, you may discover that an additional very profitable relationship has already developed.

Marketing Strategy #3

You’ll get far greater response with a “soft” offer than with a “hard” offer…

With offline marketing, a “soft” offer increases your response over a “hard” offer. However, a “soft” offer may not pay off in the long run. This same strategy applies to online offers.

That’s another good reason why testing is so vitally important.

A “soft” offer is an offer where buyers are given the opportunity to order without paying with cash or credit card before receiving their merchandise. They merely check a box on the order form which reads, “bill me later.”

Or if you’re generating a lead, a “soft offer” is usually used for an expensive product.

A “hard” offer is an offer where payment by cash or credit card MUST be made with the order before it is shipped.

This strategy is usually used for an inexpensive product requiring a payment by credit card.

Marketing Strategy #4

Use a STRONG guarantee to get the greatest possible response…

The higher your price, the stronger your guarantee should be for offline marketing. A strong guarantee helps increase your response. Online guarantees are just as important.

Marketing Strategy #5

Premiums help boost your response and sales tremendously…

Almost every marketer who uses powerful premiums offline should also use premiums in online marketing. Powerful premiums help increase sales and your customers’ perception of value.

For example, I created the following premiums for a one-year subscription to the Psychopharmacology Update Web site:

• “Today’s Top 10 Trends in Psychopharmacology”

• “AHHD: Subtracting the Mystery from Attention Deficit Hyperactivity Disorder”

• “Dangerous Drug Interactions”

Be sure to use the following exclusive offer strategies which have been especially created for online marketing…

These offer strategies work exclusively for online marketing. Make sure you always use powerful sales copy to reinforce your benefits…

Marketing Strategy #6

Your customers can take advantage of the privacy and security of online buying…

Be sure to list your privacy and security policies right next to your ordering information and instructions.

These policies are very important to many of your potential customers. Don’t let the layout or copy dominate or inhibit your prospects from ordering.

Marketing Strategy #7

Create an offer to collect e-mail addresses from all viewers…

Capturing e-mail names and addresses (even from those who do not order immediately) gives you extremely valuable data you’ll need for a conversion campaign. Be sure to include a “no, not at this time” box in the ordering information.

If your prospect clicks on this information, your prospect comes to a page that provides the option of free, additional, value added information for the future.

Make this offer interesting and appealing…but not as attractive as your offer for ordering.

Marketing Strategy #8

Here's how FAQs can increase your response on the order page…

Frequently asked questions (FAQs) are often used on the home page or entry page of a site. This is not good for marketing navigation. FAQs should only be used at the point of sale.

FAQs can help increase your response and should be used only on your order page. An estimated 40% of people who are ready to buy will go to FAQs. This means you must rationalize your price, resell your premiums, and reinforce your guarantee.

Marketing Strategy #9

Get more sales by keeping your Web site navigation simple…

Make absolutely sure the navigation of your Web site is simple, uncluttered and without too many options. Don’t give your prospects options that will steer them away from ordering.

Be sure it’s always quick, easy, and simple for people to buy from you.

Marketing Strategy #10

Acknowledge every online order immediately…

Make sure your customers or leads receive an immediate acknowledgement every time you receive an order online. This makes them happy knowing you have received their orders and are getting ready to ship them FAST!

Marketing Strategy #11

Increase your response with a value added offer…

A value added offer obviously boosts your response more than anything else you can give to a customer.