Sunday, June 2, 2013

How to Convert Website Views Into Sales (Marketing Online Part 4)



Joshua Skillman here!  Today I will be teaching you how to convert website views into sales effectively.  This is something most people are struggling with and have no idea what they are doing wrong.  But if you do exactly what I tell you, your website will be a MARKETING WAR MACHINE.  You will conquer everything in your path and gobble up sales from your competitors VERY QUICKLY.

Part 1 - Make a website
I've already taught you how to make a website in Part 1 of this series.
So go there to learn how.

Part 2 - The ONLY effective PPC advertising
So you probably already have a small PPC(Pay-per-click) advertising account set up.  If you don't, just do a google search.  You can do one quickly by clicking the link I just made.  There are many websites, try to find the ones that charge you the least per click while at the same time still are a well trusted business.  You will have to use PPC it's the only effective way to do this.  I personally use, PPV Genius(which also does PPC).  It's a good company, they made a software you can effectively use and make your ads easily.  It's $100 but worth the investment because of the cutback on time consumption making ads.  But if you already have ads going, even if your getting views...sales aren't happening the right way!  That's because your using the wrong keywords!!!  I'm going to teach you step by step how to use the right keywords and begin targeting the right audience for your website/business.
How to use the right keywords:
First off open up google keyword tool by clicking THIS LINK.  Once you are in google toolkit type in your EXACT url for your site into the website box.  Then here comes the part no one has ever taught you.  On the left hand side, there is a drop down menu called match types, uncheck the box that say broad and check the box that say exact.  Use the image below for more help.

Next you will want to look at how many views per month a keyword is getting.  Use only ones that are above 1000, anything below that is practically worthless.  So enter the keywords above 1000 into your ad.
Lastly you will not want to overdo your ad, keep it extremely simple.  Explain exactly what your site is and nothing more.  Making promises that are false puts a bad word of mouth for your site and makes you look like an idiot for paying money for that ad.  Now you know the same strategy professional marketers use on their websites, blogs, forums, you name it!  Google made this toolkit to make it easier for them to create advertising.  Now you can do it too.

Part 3 - create good content
You know how to do this, do I really need to explain it?

Now you know how to effectively target the right market and use PPC to your tactical advantage.  It's time to turn your website into a MARKETING WAR MACHINE!




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